12 Steps to Building Loyalty

Identifying. Articulating, and writing dreams
Your employees will learn about the structure of and discuss their hopes for the Program.  Program materials will be reviewed, as well as the roles of the Certified Dream Manager and each employee. With the organization’s support and guidance from the Dream Manager, your employees will start writing a list of their dreams.


With more thought and guidance, short-term, medium-term, and long-term dreams are prioritized.  Tools taught to assist prioritizing employees’ dreams may also be beneficial in your workplace.  For each employee, specific and measureable action plans to achieve five to ten of their target dreams, including a dream which will improve your workplace, are created.

Because many dreams have a financial component, and because many individuals have more financial woes than we realize, a review of employees’ feelings toward money, personal financial habits, and a diagnostic look at financial reality is discussed.  Instruction will be provided on how to create or refine a personal budget.  Another goal of this step is to help employees identify ways to dedicate/save money for their dreams.

Many of your employees’ dreams will be financial in nature.   What it would take to secure financial freedom is discussed, challenging employees to consider what things cost from both a dollar and time perspective.  Specifically for the dream to improve your workplace, the financial implications and impact will be discussed.

Using the Myers-Briggs Type Indicator as a discussion tool, employees will identify their personality type and explore how it impacts work, relationships, and energy.  They will be encouraged to look for when, how, and why attributes of their personality emerge and identify strategies to play to their own strengths and work on overall improvement.  Employees will be encouraged to learn more about the personalities with whom they work and identify ways to overcome personality conflicts.

Each employee will have an opportunity to look at how they spend their time and how they manage their energy.  By completing a 24-hour time inventory during a work day, program participants will gain an understanding of how their time is spent, what can be made more efficient, and what can be eliminated.  In addition, reviewing how activities increase or decrease energy levels will be discussed.  This session is geared to help your employees have more energy and use their time more efficiently at work and at home.

An exploration of diet, sleep, and exercise habits will help identify ways in which employees can become the best-version-of-themselves.  They will be encouraged to identify at least one new habit to them grow in physical mastery.

Emotional Mastery means developing, nurturing, and managing relationships.  Employees will evaluate their connections with others at work and outside of work.  This will assist them in viewing their relationships differently and provide insight on how to improve them.

While many people do not feel they are intellectual, this step affirms that each of us does have an intellectual component.  Employees will help themselves to become life-long learners to assist your organization and in their individual intellectual pursuits.

Employees will focus on ways to nurture and grow in spirituality—ways they can better understand who they are, what their connection to the larger world is, and how spiritual disciplines can help create more self-awareness and, ultimately, freedom.  For some, religion is shared as a way to explore spirituality; for others, faith-based approaches are not discussed.

Individuals will discover and identify ways to grow professionally and, at the same time, positively impact your organization.  Additional assistance to guide employees to accomplish their dream to improve your workplace will be provided.

As a way to identify growth and strengthen loyalty from employees in the Dream Manager Program, an inventory will be taken of ways in which lives are different at this point in time compared with when the Program started.  With the understanding that virtue is the ultimate organizing principle for us as humans, employees will explore the role that virtue plays in their lives.  They will look for ways to grow in virtue and develop character.